Head of Product Marketing

Become the most enthusiastic person in the room A position at Phocas is an opportunity to be a part of something unique. We're a company that likes to take risks, question the status quo and make fun an intrinsic part of the journey. Join a global team that thrives on warmth, action and collaboration. We dream big, take bold steps and use data to drive results. We celebrate wins, support each other and embrace every challenge as a chance to learn and grow. If you bring energy, accountability and are looking to make an impact, we’d love to have you on board! We're looking for a strategic and creative Head of Product Marketing to define our product narrative, drive go-to-market strategy and fuel growth. In this pivotal role, you'll shape positioning, messaging, pricing and packaging to ensure our products resonate in the market and deliver real value. From early development through launch and beyond, you'll champion market-fit solutions that strengthen our brand and accelerate success. Here’s how you’ll do that Shape Commercial Strategy Embed pricing, packaging and GTM planning into product development to ensure market-ready solutions from day one Lead Go-To-Market Execution Develop and execute launch strategies, craft compelling messaging, and translate technical content into clear, benefit-driven language Champion Product Value & Storytelling Promote product narratives that strengthen brand perception and align internal teams around a unified value proposition Enable Sales & Customer Adoption Deliver sales enablement tools and adoption materials that empower teams to communicate product value effectively Deepen Market & Customer Insight Conduct research to understand buyer needs, track adoption metrics, and inform product and marketing improvements Collaborate for Customer-Centric Delivery Work cross-functionally with Product, Design, and Marketing to ensure a seamless and consistent customer experience This is what you’ll need to do it 8+ years’ experience in product marketing, with a proven track record in B2B technology or software environments Skills in market analysis, product positioning and executing effective marketing tactics across the product lifecycle Experience developing and testing product-led growth strategies, such as lead magnets or entry-level tools, to drive user acquisition and engagement Strong understanding of sales automation tools and how marketing supports the sales funnel Demonstrated people leadership with experience managing and mentoring high-performing teams Familiarity with HubSpot or similar platforms, and knowledge of manufacturing, wholesale distribution or retail sectors We are open to this role being a hybrid position located either in Sydney, Christchurch or Costa Mesa. A bit about us to see if we’re a match for your enthusiasm We’re a business planning and analytics company on a mission to make people feel good about data. We’ve been hard at it for 20 years, helping 2,800 companies turn complex business data into performance boosting results. Despite our global status, we’ve held on to our start-up roots. The result is a workplace that’s fast, exciting and designed for fun. We know that fun is different for everyone. So, if you want to trial a new initiative, lead a project, save the planet, or spend more time with your favourite people outside work, you’ll have our full support. As long as you’re doing what brings you joy, the rest falls into place. Think less stress, higher performance, more energy and you'll be an all-round nicer human. Your friends and family will thank you. Create your happy place. Phocas is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law. #LI-EA1 #LI-Hybrid